Client: Action Engine Corp.
My Role: Creative Director, Designer
Budget: N / A
Design Time: N / A
Tools: Adobe Photoshop, Flash & Illustrator
www: smart.com.ph/
Visit websiteI like the challenge of designing great user experiences on a platorm with such limited screen real-estate. It forces you to expunge anything not totally relevant and get to the core.
Create great UI and User experience for mobile devices using a variety of operating systems with different constraints. Ensure seamless experience optimized and localized for foreign countries with differing languages and cultures.
Action Engine Corp built a mobile applications platform that was device and operating system agnostic so we developed for Nokia Symbian, Windows Mobile, Palm and Blackberry etc. This was before iPhone and Google Android profoundly changed the mobile landscape with touch-screens and other advancements. At that time the domestic market was considerably less advanced than foreign markets in Europe and Asia so those were our primary markets.
Therefore, our biggest clients and development partners were global telco giants such as Orange, Vodaphone, Telstra and Smart in the Philippines. The examples show on this page are from Smart's sub-brand Addict targeting the youth market and had a pretty advanced UI for the time. As Creative Director, I worked closely with these companies to effectively localize and customize our service for their respective markets.
After several years in business and multiple rounds of venture funding, Action Engine was never able to become profitable and eventually ceased operations. Despite this, the company was still successful in rolling out its service in limited or test forms for all of the above carriers.
Smart Communications Addict sub-brand on different mobile devices